Money Talks

First of all, my apologies for not providing my loyal fans with a blog last week. I was rather ill and certain things needed to take a back seat. These included eating, sleeping, generally being comfortable and writing blogs. None the less HE'S BACK, AND THIS TIME....IT'S PERSONAL. It isn't, don't worry.

In recent weeks I have spoken about value. I have tried to illustrate that a cut in budget allows us all the opportunity to think so much more about our below the line marketing. For some people, this has struck a chord, and I'm delighted. For many others, it still comes down to who can provide the cheapest merchandise.

It would be lovely to think the loyalty and good service can triumph over the lowest prices, but in the current climate, I think we all have to accept that this is not always going to be the case.

Fortunately, this week I am in a position to appeal to your wallets. One of Europe's biggest suppliers is getting ready to launch their new catalogue and in the process, has decided to discontinue a number of lines. Now normally when you hear the word "discontinued", your mind instantly starts looking for all the things that must be wrong with it. That's reasonable - I mean think of all the crap that we wish would discontinue - Big Brother, The Star Wars Franchise, the rule of the Labour Party, but sometimes things just get discontinued because a new and improved model gets released. We're not just going to trash the old stuff, so how to entice people to buy?

It's simple. MAKE IT CHEAP. And so it is that we have a 132 page catalogue, just brimming with merchandise with discounts of between 40 and 70%. What is more, in many cases, we're not talking about the last dozen gathering dust in a warehouse - we may have literally thousands of them but once they're gone, they're gone.

Now of course news like this doesn't remain a secret for long, and it's safe to say that some of the more popular lines will have already been snapped up by the time you read this, but if you really want to bag yourself a bargain before the financial year end, you'll need to go here:

Have a click through, and then call me for prices and availability. This information is not just for the enlightened few that read this blog - our whole sales team is sharing it with all of their clients, as are all of our competitors, so don't be disappointed to learn you were just minutes too late.

Good luck and happy shopping.