A new and exciting product

I'm a cynical bloke me. Anyone who has put up with this blog for long enough will tell you that.

Oh sure, there was a time when a pen with a coloured light inside it could get me all giddy with excitement. When I first joined the promotional merchandise industry, going to trade shows made me feel like a kid in a candy store. Well, on day one at least. By day three I'm very tired and working on the very clear premise that I have seen it all before.

You see, eventually, it's not the product that's important, but what you do with it that counts. A cleverly branded mouse mat can be the start of a very effective marketing campaign, but I've told you all of this before.

Because every once in a while, a new product comes along which gets me genuinely excited. Often my colleagues will laugh at my enthusiasm, and that's fine, because proving them wrong can be a very sweet victory.

Today, I want to tell you about a new product in which I am very excited, mainly because I can see so many places where it has practical applications.

If you work in a busy office, this will improve productivity. If you work in the leisure industry, this will increase customer spend. If you work in the travel industry, this will make your customers happy. Not all of them, I hasten to add - but enough of them to make this a worthwhile investment.

I'm talking about The Vapestick.


This simple stick essentially replaces cigarettes. It uses a small amount of liquid nicotine - which in and of itself is a simple stimulant, and about as harmful to your system as a cup of coffee. Using a micro processor, the 'vaper' can feel as if he or she is smoking a regular cigarette, except that there is no smoke - it's water vapour. There's no smell, no ash, no second hand smoke, in fact none of the negative things associated with smoking, which means it is totally legal to smoke indoors.

Think about it. If you have lots of staff regularly nipping out for ciggy breaks, then this means that they can stay at their desks and keep working. How about a busy casino? Smoking and gaming go hand in hand, but your players can't stay at the tables any more thanks to the smoking ban - well now they can.

Some airlines are now making them available for purchase too, and the beauty of ours is that it can be completely personalised with a full colour print.

Whilst there are full starter packs with a retail value of around £50, we now have a disposable model which we can supply for only £6.99, including branding. One of these is the equivalent of more than two packets of cigarettes - so think of the savings there.

I'm excited about this product and I want to share it with as many people as possible. I can tell you that I am not a smoker. I do enjoy the occasional social cigarette or cigar, but I can take it or leave it, and I find vaping fun.

Call me today and I'll tell you all about it.